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The Free Press (known as Common Sense between 2021–2022) is an American Internet-based media company based in Los Angeles, California, founded by Bari Weiss and Nellie Bowles. [ 1 ] [ 2 ] The newsletter was first published in 2021 [ 3 ] [ 4 ] while its associated media company officially launched in 2022.
A newsletter is a printed or electronic report containing news concerning the activities of a business or an organization that is sent to its members, customers, employees or other subscribers. Newsletters generally contain one main topic of interest to its recipients and may be considered grey literature .
After that, the information can be presented in a variety of long form and short form formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. [3] Examples of short form content include short blog posts and social media posts. [4]
Successful branding involves targeting audiences who appreciate the organization's mission and vision, business values and marketing program. Advertising is a small but important part of marketing communications; the marketing communications mix is a set of tools that can be used to deliver a clear and consistent message to target audiences .
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The success of the new free daily newspaper has been imitated by other publishers. In some countries free weeklies or semiweeklies have been launched (Norway, France, Russia, Portugal, Poland). In Moscow the semiweekly (in October 2004 expanded to three times a week) is also called Metro.