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In April 2018, Tubefilter covered a trend regarding springtime cleaning videos on YouTube, noting 5-Minute Crafts' participation. [16] By November, Vox wrote that 5-Minute Crafts was a "wildly successful" channel, citing its then over 10 billion video views and its ranking as the fifth most-subscribed channel on YouTube, having nearly 40 ...
[12] [13] Later that year, TheSoul launched its YouTube channel 5-Minute Crafts, which became 13th most-subscribed YouTube channel in the world as of April 2023. In 2017, the company launched Bright Side, which became its second-most popular YouTube channel. [14] In 2019, TheSoul said it had 550 employees and produced 1,500 videos a month. [15]
The company owns 100+ channels including 5-Minute Crafts, 5-Minute Crafts Kids, 5-Minute Crafts Girly, 7-Second Riddles and 5-Minute Magic. [4] [9] In 2019, the company operated 40 Facebook pages in 10 languages and had 550 employees. [5] In 2021 the company had 100 channel brands in 19 different languages, with a 2,100 member global workforce ...
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In August 2018, traffic to Johnson's channel increased after fellow YouTuber Cody Ko uploaded a video about 5-Minute Crafts, a topic that Johnson had already spoken about in March. [16] As Johnson's video wasn't getting much traffic, Johnson saw Ko's video and decided to update his video's title to include "5-Minute Crafts" to attract more viewers.
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