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Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.
A typical co-branded restaurant that offers products from two or more of the company's brands (in this case, Taco Bell and KFC) Brand alliances is a branding strategy used in a business alliance. Brand alliances are divided into three types. Cobrands Main article: Co-branding Cobrands are the usage of two or more brands on one certain product. For example, Dell computers carry three brands on ...
Bacardi Mixers – a co-branded product with the Bacardi rum manufacturer. Tropical drinks available in the United States, Australia, and Spain [10] Bankia – mineral water available in Bulgaria; Barq's – root beer; Barq's Floatz; Barq's Red Crème Soda; Beat – citrus-flavoured soft drink available in Mexico [10] Belté [14]
Winner Food Products (永南食品) was acquired by its former arch-competitor Nissin Foods in 1989. [98] Dormobile: Motorhome: Bedford Vehicles, then Dormobile (Folkestone) Ltd Widely used in the United Kingdom to describe any motorhomes. [99] This article by the BBC is an example of the term being used generically. Doshirak: Instant noodles
An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category. In the 1990s, 81 percent of new products used brand extension to introduce new brands and to create sales. [1]
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