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In April 2015 Jack Link's Beef Jerky changed its logo "to better represent the brand’s 'Feed Your Wild Side' positioning and overall appeal." [11] This new logo was designed by Davis Design of Mississauga, Ontario. [1] In 2017, Jack Link's extended its "Messin' with Sasquatch" ad campaign to feature NBA player Karl-Anthony Towns. [12]
Oberto continued to grow through the 1960s with the production of its flagship beef jerky product and introduction of the product at Safeway stores in 1967. Safeway was the first national grocery chain to carry Oberto jerky. [8] [9] In 1990, Laura Oberto joined her father in a leadership role and became the co-chairman of the company.
BiFi is a brand of meat snacks owned by the American snack company Jack Link's. BiFi Roll (introduced in 1987) and BiFi Carazza (introduced in 1994) are the most popular BiFi products besides BiFi Original. Up to this day, the meat snacks are still manufactured in the original facilities of "Schafft Fleischwerke" in Ansbach, Germany.
Slim Jim is an American meat snack brand sold globally and manufactured by Conagra Brands. [1] Slim Jim snacks are widely available and popular in the United States, generating $575 million in revenue in 2015. [2] About 1 billion Slim Jim snacks are produced annually in at least 21 varieties. [3]
Peperami is a pork jerky snack manufactured by Jack Link's. [1] It is similar to BiFi and is manufactured in Ansbach, Germany, and sold in the United Kingdom, Mexico and the Republic of Ireland, across multiples and independent retailers. The snack has multiple variants made with pork, and Peperami launched a beef variant in 2017.
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