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Toys R Us and its mascot, Geoffrey the giraffe, have been revived from the dead, and are now part of Macy’s, courtesy of a licensing deal aimed at helping the department store sell more toys.
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This is an accepted version of this page This is the latest accepted revision, reviewed on 1 February 2025. American international toy, clothing and baby product retailer For the Canadian and British expansions, see Toys "R" Us Canada and Toys "R" Us UK. Toys "R" Us Logo used since 2007 Company type Subsidiary Industry Retail Founded April 1948 ; 76 years ago (1948-04) Washington, D.C ...
In Macy’s earnings for the first quarter of 2022, toy sales were 15x higher than the comparable period prior to the Toys ”R” Us partnership. This follows a December opening of Toys “R ...
On 24 April 2018, Smyths acquired Toys "R" Us shops in Germany, Austria, and Switzerland. [11] In 2019, all the remaining shops in those countries were rebranded to Smyths. [12] In July 2022, Smyths acquired French toy chain PicWicToys in France out of receivership, taking over 41 shops, 2 warehouses and a head office. [13] [14]
Once one of the world’s largest toy store chains, Toys ‘R’ Us filed for bankruptcy protection in 2017; all 735 U.S. stores closed by summer the following year.