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Decathlon is vertically integrated, designing and developing its own products and marketing under its more than 85 brands, with each sport, and often sub-sports and sports groups, having their own. In March 2024, the company launched a simplified brand portfolio consisting of category specialist brands and expert brands. [34] [35]
Today, Decathlon owns 20+ brands, including Quechua and Domyos, covering 80 different sports and is a key player in the global sporting goods market, valued at over $500 billion.
Michael Leclercq is a French entrepreneur and businessman best known as the founder of Decathlon, one of the world’s largest sporting goods retailers.Established in 1976, Decathlon has revolutionized the sporting goods industry with its unique business model, emphasizing accessibility, innovation, and affordability.
Sports kit manufacturers Manufacturer Country Founded Founder(s) Key people Products Headquarters Total assets Website Adidas: Germany: 18 August 1949
It actually belongs to the Sodival holding, which is owned by Mulliez son-in-law Philippe Van der Wees [4] Decathlon [2] (85%): Sporting goods retailer, sports stores; In Extenso: Shoes and clothing; Jules (previously: Camaïeu homme) (54%): Kiabi: Clothing; Kiloutou (sold): La Vignery: Wine store; Leroy Merlin: (home improvement and gardening)
They may seem like competing brands, but many apparent rivals are actually owned by the same company seeking a bigger market share. Find out who owns what. 'Competing' Brands You Didn't Know Were ...
A successful company understands the need to reinvent itself every now and then to keep up with competition, market changes, technology and customer interest. Not doing so can mean a drop in stock...
Pages in category "Decathlon Group" ... Quechua (brand) This page was last edited on 18 December 2019, at 08:26 (UTC). Text is available under the ...