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2. Real-time bidding - Wikipedia

   en.wikipedia.org/wiki/Real-time_bidding

   Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]

3. Real-time data - Wikipedia

   en.wikipedia.org/wiki/Real-time_data

   Real-time bidding is programmatic real-time auctions that sell digital-ad impressions. Entities on both the buying and selling sides require almost instantaneous access to data in order to make decisions, forcing real-time data to the forefront of their needs. [6]

4. Demand-side platform - Wikipedia

   en.wikipedia.org/wiki/Demand-side_platform

   DSPs incorporate many of the facets previously offered by advertising networks, such as wide access to inventory and vertical and lateral targeting, with the ability to serve ads, real-time bid on ads, track the ads, and optimize. This is all kept within one interface that allows advertisers to control and maximize the impact of their ads.

5. Roblox taps ad-tech firm PubMatic to boost sales of video ads

   www.aol.com/news/roblox-taps-ad-tech-firm...

   The deal with PubMatic will allow brands to purchase Roblox's video-ad inventory through real-time bidding that will be served to users who are 13 and older.

6. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   All this happens in real-time, therefore this is called real-time-bidding or RTB, and in a fraction of a second. In situations where there are multiple ad spots, a common occurrence on SERPs , there can be multiple winners whose positions on the page are influenced by the amount each has bid and the quality of their ad.

7. US judge issues order to reopen Citgo data room, restart bidding

   www.aol.com/news/us-judge-issues-order-reopen...

   A U.S. judge overseeing an auction of shares in the parent of Venezuela-owned Citgo Petroleum on Monday agreed to reopen a data room to allow potential buyers to prepare new bids, a court document ...