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The fair trade labeling organizations having most of the market share and who sell through supermarkets refer to a definition developed by FINE, an association of four international fair trade networks: Fairtrade Labelling Organizations International (FLO), World Fair Trade Organization (WFTO), Network of European World shops and European Fair Trade Association (EFTA).
The Dutch province of Groningen was sued in 2007 by Dutch coffee supplier Douwe Egberts for explicitly requiring its coffee suppliers to meet fair trade criteria set by Stichting Max Havelaar, most notably the payment of a minimum price and a development premium to producer cooperatives. Douwe Egberts, which sells a number of coffee brands ...
The fair trade movement fixated on coffee first because it is a highly traded commodity for most producing countries, and almost half the world's coffee is produced by smallholder farmers. [42] At first fair trade coffee was sold at small scale; now multinationals like Starbucks and Nestlé use fair trade coffee. [79]
Just Us! Coffee Roasters Co-op is a Canadian importer of fair trade coffee, tea, sugar, and chocolate. Based in Grand Pré, Nova Scotia, Just Us! products are sold throughout Canada, typically in shops specializing in fair trade goods such as Ten Thousand Villages. Their motto is “People and the Planet before Profits”. [1]
The fair-trade system is inefficient at transferring coffee consumers’ goodwill to producers. Direct trade is probably more efficient and sustainable than fair trade. Artificially stimulating more coffee production keeps coffee growers poor, because overproduction makes the prices fall on the world markets.
The first fair-trade coffee was an effort to import Guatemalan coffee into Europe as "Indio Solidarity Coffee". [ 160 ] Since the founding of organizations such as the European Fair Trade Association (1987), the production and consumption of fair trade coffee has grown as some local and national coffee chains started to offer fair trade ...
Equal Exchange coffee beans. Equal Exchange is a for-profit, Fairtrade, worker-owned cooperative headquartered in West Bridgewater, Massachusetts. Equal Exchange distributes organic, gourmet coffee, tea, sugar, bananas, avocados, cocoa, and chocolate bars produced by farmer cooperatives in Latin America, Africa, and Asia. Founded in 1986, it is ...
Brewing Justice: Fair Trade Coffee, Sustainability, and Survival is a book by American academic Daniel Jaffee, Professor of Sociology at Portland State University. It received the C. Wright Mills Book Award in 2008. [1] [2] [3]