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Claude C. Hopkins was born in Hillsdale on April 24, 1866, received his education at Ludington and later attended a commercial school in Grand Rapids [1].. He worked for various advertising companies, including Bissell Carpet Sweeper Company, Swift & Company, and Dr. Shoop's patent medicine company.
Scientific Advertising is a book written by Claude C. Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.
Claude C. Hopkins realized teeth had a yellow film on them and he focused his advertisements for Pepsodent on removing that film. [8] Another ingredient, "IMP", which stood for "Insoluble Meta-Phosphate", [9] was claimed to whiten teeth. Sponsorship from Pepsodent featuring characters from Calvin and the Colonel (1961).
Claude Hopkins was born in Alexandria, Virginia, United States. [2] Historians differ in respect of the actual date of his birth. His parents were on the faculty of Howard University. [2] A talented stride piano player and arranger, he left home at the age of 21 to become a sideman with the Wilbur Sweatman Orchestra, but stayed less than a year ...
John Hegarty (advertising executive) Claude C. Hopkins; Philip Kotler; Jay Conrad Levinson; Paul Margulies; David Ogilvy; Bryan Pearson (businessman) Al Ries; David Meerman Scott; Jack Trout; Jeff Zabin
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Hopkins, Claude C. Scientific advertising (1923) and My life in advertising (1927) Marin, Allan, ed. 50 Years of Advertising as Seen Through the Eyes of Advertising Age: 1930–1980 (1980), reprints of ads and news stories; Ogilvy, David. Confessions of an Advertising Man (1963) Starch, Daniel.
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