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Jeff Johnson, Nike's first employee, suggested calling the firm "Nike," named after the Greek winged goddess of victory, [16] and Blue Ribbon Sports was subsequently renamed Nike in 1971. [ 17 ] Nike's " swoosh " logo, now considered one of the most valuable logos in the world, was commissioned for $35 from graphic design student Carolyn ...
Shoe Dog [2] is a memoir by Nike co-founder Phil Knight. [3] The memoir chronicles the history of Nike from its founding as Blue Ribbon Sports and its early challenges to its evolution into one of the world's most recognized and profitable companies. It also highlights certain parts of Phil Knight's life. The book was ghostwritten by J. R ...
William Jay Bowerman (February 19, 1911 – December 24, 1999) was an American track and field coach and co-founder of Nike, Inc. [1] Over his career, he trained 31 Olympic athletes, 51 All-Americans, 12 American record-holders, 22 NCAA champions and 16 sub-4 minute milers.
After the fine, Nike made him a pair of the shoes in a black/white/concord colorway for the series against Orlando; Jordan wore Penny Hardaway's signature black Nike Air Flight shoes for Game 3 while said colorway was under production. [36] A similar black/white/royal blue colorway was released to the public at the end of 2000.
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Nike primarily used the red and white color palette on its logo for much of its history. The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity. [13] Until 1995, the official Nike corporate logo for Nike featured the name "NIKE" in Futura Bold, all-caps font, cradled within the Swoosh ...