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In The Game's first entrance into the trading card market came in the 1998-1999 season, when they produced the "Be A Player" brand trading cards in partnership with the NHL Player's Association (NHLPA). Be A Player featured one certified autograph card per pack. Since then, In The Game has expanded its production to include other sets.
By then, Bowman was competing against Leaf Candy Company, which left the marketplace in 1950; [9] that year Bowman sales of baseball cards alone was $1 million. [1] For a few years, Bowman was the leading producer of baseball cards, but was soon overtaken by rival company Topps Chewing Gum. Bowman produced baseball cards until 1955. [3]
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A baseball card is a type of trading card relating to baseball, usually printed on cardboard, silk, or plastic. [2] In the 1950s, they came with a stick of gum and a limited number of cards. These cards feature one or more baseball players, teams, stadiums, or celebrities.
This was the very first major baseball card set to feature glossy UV coating on both sides of the cards as well as gold foil stamping on the front and a borderless (or "full-bleed") Kodak photo on the front. The back of the card also featured an image of the player's first Topps card.
In fact, the gum eventually became a hindrance because it tended to stain the cards, thus impairing their value to collectors who wanted to keep them in pristine condition. It (along with the traditional gray cardboard) was finally dropped from baseball card packs in 1992, although Topps began its Heritage line, which included gum, in the year ...