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1972 AMC Gremlin X with factory sun roof and V8 1973 AMC Gremlin X with Levi's interior trim package 1973 AMC Gremlin X with Levi's interior trim package. Among many other changes was an available 304 cu in (5.0 L) V8 engine. It was "the muscle car formula of stuffing a big motor in a small car."
Brittania Sportswear was launched in 1973 by Walter Schoenfeld in Seattle, WA [4] It once reached sales of $300 million a year and was the country's top-selling blue jean. It plummeted into Chapter 11 bankruptcy protection in 1983 because of management problems and changes in fashion tastes. [ 5 ]
A Levi's-branded trim package debuted with AMC's 1973 model year. Similar packages were available from Volkswagen from 1973 to 1975 (the "Jeans Beetle") [14] [15] and from Jeep from 1975 through 1977. [16]
In 1961, Levi Strauss acquired 75 percent of GWG, expanding these holdings to 100 percent in 1972, [4] at a time when GWG held roughly 30 percent of the Canadian jeanswear market. [1] Market share for the workman like quality of GWG jeans fell as designer label and fashion oriented jeans grew in popularity.
A young woman wearing a wrap dress. Starting in 1975, women's semi-formal wear became more tailored and sharp. This included a lot of layering, with women wearing two blouses at once, multiple sweaters, pants underneath tunic dresses, and jumpers worn over long, fitted dresses.
In 1972 Ruffin held his first significant catwalk presentation, and in 1973, became the youngest designer at that time to win a Coty Award. [1] One of Ruffin's design trademarks was simple T-shirt dresses in clinging fabrics. He also made clothing from terrycloth and regularly used bold stripes in his work. [1]