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From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the Wall Street Journal. [2] The brand became known for its focus on products to create what it calls the "flawless face", [ 3 ] [ 4 ] a concept derived from Mercier's reputation for promoting ...
Gurwitch Products was founded by Janet Gurwitch, the former executive vice president of Neiman Marcus, and Gary M. Kusin in 1995. [3] [4] With makeup artist Laura Mercier, Gurwitch and Kusin licensed Laura Mercier's name and created the Laura Mercier Cosmetics brand in 1996.
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She sold Laura Mercier to Alticor in 2006 and remained CEO until 2008. [ citation needed ] From 2009 to 2019, Gurwitch served on the boards of Drybar, Urban Decay, Tatcha, First Aid Beauty, La-Z-Boy and Dollar Shave Club .
The brand is introducing its first new complexion launch in five years.
This is a list of defunct (mainly American) consumer brands which are no longer made and usually no longer mass-marketed to consumers. Brands in this list may still be made, but are only made in modest quantities and/or limited runs as a nostalgic or retro style item.