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A 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by [2] John W. "Jack" Odell (1920–2007), [3] Leslie Charles Smith (1918–2005), [4] and Rodney Smith.
The Matchbox brand as well as Lesney's tooling were bought by and became a division of Universal Holdings/Universal Toys, where the company re-formed as "Matchbox International Ltd." Tooling and production were moved to Macau. Jack Odell went on to form a new company, Lledo, where he produced models similar to early Matchbox Models of Yesteryear.
Mandarin – Matchbox sized cars made in Singapore. Mansory Collection – Mardave – British radio-controlled cars; Märklin – Classic German manufacturer in various scales. Known for trains. Marks – German manufacturer in 1:87 and 1:160; Marqueart – Suppliers of high-quality, hand-built 1:43 scale model cars.
In the 1980s, Matchbox began issuing model cars of the 1950s and 1960s through the "Dinky Collection" – these models were marketed toward adult collectors. The models, like a Wolseley Hornet or a 1953 Buick Skylark convertible, were attractive and honoured the tradition of the Dinky name in realism.
Their popular Matchbox 1–75 series was so named because there were always 75 different vehicles in the line, each packaged in a small box designed to look like those used for matches. These toys became so popular that the "Matchbox" became widely used as a generic term for any die-cast toy car, regardless of manufacturer.
A Matchbox sized Corgi Jr. Mercedes-Benz 240 Diesel Taxi. The Husky name was rebranded "Corgi Jr." about 1970. By 1970 the exclusive marketing contract with Woolworth had come to an end and realising that the Husky range could now be sold alongside Matchbox in a variety of outlets the series was re-launched as Corgi Juniors to integrate it into the Corgi Toys family, and the existing Husky ...