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2. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google's text advertisements mimic what the average search result looks like on Google. [19] Offering text-only search ads initially, Google unveiled "Showcase Shopping" ads in 2016. With this format, retailers can choose to have a series of product images that appear in search results related to various search queries and keywords. [20]

3. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked ...

4. Search advertising - Wikipedia

   en.wikipedia.org/wiki/Search_advertising

   In comparison, individual search engine ads can have CTRs of 10 percent, even though they appear alongside organic search results and competing paid search advertisements. [ 5 ] CPA: Cost per action quantifies costs for completing specified activities such as attracting a new customer or making a sale.

5. Search syndication - Wikipedia

   en.wikipedia.org/wiki/Search_syndication

   The majority of such criticism has been directed at Google. [10] Marketers also do not always know how syndicated paid-search ads are priced or placed across networks, which has led to lawsuits and protests against Google by competitors and advertisers, as well an anti-trust inquiry from the Federal Trade Commission. [11]

6. Click fraud - Wikipedia

   en.wikipedia.org/wiki/Click_fraud

   Media entrepreneur and journalist John Battelle describes click fraud as the intentionally malicious, "decidedly black hat" practice of publishers gaming paid search advertising by employing robots or low-wage workers to click on ads on their sites repeatedly, thereby generating money to be paid by the advertiser to the publisher and to any ...

7. Keyword advertising - Wikipedia

   en.wikipedia.org/wiki/Keyword_advertising

   Google Ads is the most well-known keyword advertising platform. Google displays search ads specifically targeted to the word(s) typed into a search box on the results page, and these keyword cause targeted ads also appear on content sites based on Google's system's interpretation of the subject matter on each page of the site.