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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Other names for this style include drainpipes, stovepipes, tight pants, cigarette pants, pencil pants, skinny pants, gas pipes, skinnies, and tight jeans. Skinny pants taper completely at the bottom of the leg, whereas drainpipes are skinny but then the lower leg is straight instead of tapering and so they are often slightly baggier at the ...
The Levi's Corporation also introduced a slim boot-cut fit known as 517 and 527. The difference between the two is that the 517s sit at the waist line and the 527s sit below the waist line. Later, Levi's would develop other styles and fits such as the loose, slim, comfort, relaxed, skinny, and a regular fit with a tapered leg.
By around 2006, the bell-shaped silhouette started to fade as the skinny jean rose in popularity. [14] Sharon Haver, the founder and editor-in-chief of online fashion magazine FocusOnStyle.com, commented "It's as if all the girls wearing premium boot-cut jeans threw them away one day, and the next day began wearing skinny jeans and flats." [15]
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
As underwear became more visible, men and women increasingly chose styles to complement low-rise jeans. [17] [18] The trend became so popular that in 2002, a Barbie doll wearing low-rise jeans named "My Scene" Barbie was introduced in stores. The doll was created in an attempt to appeal to older girls in the tween demographic who may find the ...
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