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Put simply, ethos refers to persuasion based on the credibility or authority of the speaker, pathos refers to persuasion based on emotion, and logos refers to persuasion based on logic or reason.
Rhetorical appeals refer to ethos, pathos, and logos. These are classical Greek terms, dating back to Aristotle, who is traditionally seen as the father of rhetoric.
Simply put, logos, ethos and pathos are three powerful tools that you can use to persuade an audience of your argument. At the most basic level, logos appeals to logic and reason, while pathos appeals to emotions and ethos emphasises credibility or authority.
Logos, ethos, and pathos are important components of all writing, whether we are aware of them or not. By learning to recognize logos, ethos, and pathos in the writing of others and in our own, we can create texts that appeal to readers on many different levels.
Ethos is the credibility that makes a speaker compelling, pathos is the emotional connection they create, and logos is the logical arguments they use for persuasion. Together, these three appeals work in harmony to aid communication. Let’s take a look at how this works. Understanding Ethos, Pathos, and Logos.
The methodical core of Aristotle’s Rhetoric is the theorem that there are three ‘technical’ pisteis, i.e. ‘persuaders’ or ‘means of persuasion’. Persuasion comes about either through the character (êthos) of the speaker, the emotional state (pathos) of the hearer, or the argument (logos) itself.
Aristotle defined three distinct rhetorical appeals as they pertained to the art of persuasion: ethos (the rhetor’s credibility), logos (logic or rationality), and pathos (emotion).