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The One Chip Challenge was first promoted in 2016 by Amplify Snack Brands under the name Carolina Reaper, which at the time was the world's hottest chili pepper. [3] [13] As the Reaper chips quickly sold out Amplify started a "1-in-10 chance to win the Reaper" offer in October 2017. [14]
Sold by the company Paqui, the Carolina Reaper Madness Chip is created from the hottest peppers in the world. It's nearly 200 times hotter than a jalapeño, and there's an entire viral challenge ...
The One Chip Challenge began in 2016, as Paqui marketed their products as being infused with the “spiciest pepper in the world,” the Carolina Reaper. Unlike most snacks, Paqui chips are sold ...
Paqui chips are each infused with real peppers like jalapenos, ghost peppers and chiles. ... The Carolina Reaper is the spiciest pepper in the world with 1,569,300 Scoville heat units per pepper ...
The Carolina Reaper was certified as the world's hottest chili pepper by Guinness World Records on August 11, 2017. [6] Testing was conducted by Winthrop University in South Carolina during the certification process which showed an average heat level of 1,641,183 SHU for a given batch.
In 2012, New Mexico State University's Chile Pepper Institute identified the Trinidad Moruga scorpion as the hottest chili pepper at that time, with heat of 1.2 million Scoville heat units (SHUs). [1] By 2017 according to Guinness World Records, the hottest pepper was the Carolina Reaper, with 1.6 million SHU. [2]
Chili growers compete with one another, often "ruthlessly", to create the world's hottest pepper. [2] According to Marc Fennell , creator of podcast It Burns , the competition is "a hugely controversial war – there are scandals, accusations of cheating, death threats."
A new pepper three times hotter than the previous Guinness World Record holder hit the market this week. Pepper X rates at an average of 2.693 million Scoville Heat Units (SHU), a measure of ...