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However, as Runco pointed out, there is a clear distinction between creative thinking and divergent thinking. [53] Creative thinking focuses on the production, combination, and assessment of ideas to formulate something new and unique, while divergent thinking focuses on conceiving a variety of ideas that are not necessarily new or unique.
Thinking outside the box (also thinking out of the box [1] [2] or thinking beyond the box and, especially in Australia, thinking outside the square [3]) is an idiom that means to think differently, unconventionally, or from a new perspective. The phrase also often refers to novel or creative thinking.
Creativity techniques are methods that encourage creative actions, whether in the arts or sciences. They focus on a variety of aspects of creativity, including techniques for idea generation and divergent thinking, methods of re-framing problems, changes in the affective environment and so on.
Divergent thinking is a thought process used to generate creative ideas by exploring many possible solutions. It typically occurs in a spontaneous, free-flowing, "non-linear" manner, such that many ideas are generated in an emergent cognitive fashion.
It typically includes such techniques as free writing, free speaking, word association, and drawing a mind map, which is a visual note taking technique in which people diagram their thoughts. Individual brainstorming is a useful method in creative writing and has been shown to be superior to traditional group brainstorming. [12] [13]
Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic unit of thought that can be either visual, concrete, or abstract. [1] Ideation comprises all stages of a thought cycle, from innovation , to development, to actualization. [ 2 ]
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The first to apply the word "creativity", however, was the 17th-century Polish poet Maciej Kazimierz Sarbiewski—but he applied it only to poetry. For over a century and a half, the idea of human creativity met with resistance, because the term "creation" was reserved for creation "from nothing".