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2. Marketing mix modeling - Wikipedia

   en.wikipedia.org/wiki/Marketing_mix_modeling

   Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

3. Social Media Analytics Market Size to Surpass USD 81,494.11 ...

   lite.aol.com/tech/story/0022/20250116/9332988.htm

   The sales & marketing management analysis subsegment accounted for the largest market share. Based on End-User, the global market is segmented into BFSI, media & entertainment, retail, IT & telecom, healthcare, government, and others.

4. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   Marketing research is the ... examples include textbooks and reports that are behind a paywall. ... including coordinating with the marketing department and sales ...

5. Profit Impact of Market Strategy - Wikipedia

   en.wikipedia.org/wiki/Profit_Impact_of_Market...

   Trade and services companies account for less than 10% of total companies and yet represent a fairly large sample (over 250) of strategic business units in this category. About half of the business units in the PIMS database market their products or services nationally in the United States or Canada, while 11% serve regional markets in North ...

6. Market analysis - Wikipedia

   en.wikipedia.org/wiki/Market_analysis

   The literature defines several areas in which market analysis is important. These include: sales forecasting, market research, and marketing strategy. Not all managers will need to conduct a market analysis. Nevertheless, it would be important for managers that use market analysis data to know how analysts derive their conclusions and what ...

7. Marketing intelligence - Wikipedia

   en.wikipedia.org/wiki/Marketing_intelligence

   Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, like web analytics, business intelligence, call center, and sales data, which often come in separate reports, and put them into a single environment. In order to collect ...