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Multimedia is utilized in various fields, including education, entertainment, communication, game design, and digital art, reflecting its broad impact on modern technology and media. Multimedia encompasses various types of content, each serving different purposes: Text - Fundamental to multimedia, providing context and information.
Multimedia journalism, as an outcome of media convergence, introduces a series of changes in journalistic practices. Today's multimedia journalists creating content for newspapers, television, radio, websites, and so on. Many scholars believe that future journalists have to be familiar with different types of media. [5]
Hypermedia, an extension of hypertext, is a nonlinear medium of information that includes graphics, audio, video, plain text and hyperlinks.This designation contrasts with the broader term multimedia, which may include non-interactive linear presentations as well as hypermedia.
The importance of multimedia advertising is significantly increased for companies in their effectiveness to market or sell products and services. Corporate advertising concerns itself with the idea that "Companies are likely to appeal to a broader audience and increase sales through search engine optimization , extensive keyword research, and ...
In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1] [2] The term generally refers to components of the mass media communications industry, such as print media (), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]
Jay Bolter says, "In the new theory of representation, in the present technological context of electronic, multimodal, multimedia textual production, the task of text-makers is that of complex orchestration. Further, individuals are now seen as remakers, transformers, of sets of representational resources." [12]
Students are no longer limited to desktop computer. They may use mobile technologies to graph mathematical problems, research a question for social studies, text message an expert for information, or send homework to a drop box. [32] Students are accessing information by using MSN, personal Web pages, Weblogs and social networking sites.
Hypertext is text displayed on a computer display or other electronic devices with references to other text that the reader can immediately access. [1] Hypertext documents are interconnected by hyperlinks , which are typically activated by a mouse click, keypress set, or screen touch.