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The world's largest IKEA store is located in Pasay, Metro Manila, Philippines. In 1943, then-17-year-old Ingvar Kamprad founded IKEA as a mail-order sales business, and began to resell furniture five years later. [23]
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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
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Using fabric curtains as dividers was an idea imported from China around the same time as Zen Buddhism. [2] The term noren began to be used in the late Kamakura period . Merchants in the Edo period added store names or family crests to the noren to represent the business name or trademark, making the noren a symbol of credibility and reputation.
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