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Ben Mills, became general manager of the Lincoln-Mercury Division. George Moore, left after two years to become an automobile dealer. Francis "Jack" Reith, became head of the ailing Ford of France in 1953 and was a rising star after restructuring it and selling it off in 1955 to Simca.
For 1939, the Mercury was launched at a starting price of US$916 ($20,064 in 2023 dollars [10]); over 65,800 vehicles were sold in the inaugural model year. [11] In response to the popularity of the model line, Ford revised its branding structure after 1940; De Luxe Ford was discontinued as a sub-marque (returning to its previous use as a Ford trim line), and all Lincolns became derived from ...
Merkur (German pronunciation: [mɛʁˈkuːɐ̯], Mercury) is a North American brand of automobiles marketed by the Lincoln-Mercury division of Ford Motor Company for model years 1985-1989. Drawing its name from the German word for Mercury, Merkur, the brand targeted buyers of European executive cars , marketing two captive import models ...
The Mercury brand was created by Ford (F) founder Henry Ford's son Edsel during the Depression. Its goal was to offer a mid-priced car between the Ford and expensive Lincoln brands. It now appears ...
Comet is a defunct American automobile brand of compact cars marketed by the Lincoln-Mercury division of Ford Motor Company from 1960 to 1961. [6] Comet vehicles were promoted as "the First Compact Car with Fine Car Styling" and were offered in 4 body styles: [7]
The name means 'Mercury' in German, and tied the new brand to the Lincoln-Mercury dealers through which the car would be sold. Initially, 800 Lincoln-Mercury dealers enrolled to also become Merkur dealers. [11] Ford projected sales of 16,000 to 20,000 units per year.
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