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The concept of global cultural flows was introduced by anthropologist Arjun Appadurai in his essay "Disjuncture and difference in the global cultural economy" (1990), in which he argues that people ought to reconsider the Binary oppositions that were imposed through colonialism, such as those of ‘global’ vs. ‘local’, south vs. north, and metropolitan vs. non-metropolitan.
Cultural globalization refers to the transmission of ideas, meanings and values around the world in such a way as to extend and intensify social relations. [1] This process is marked by the common consumption of cultures that have been diffused by the Internet , popular culture media, and international travel .
Cultural globalization is the intensification and expansion of cultural flows across the globe. [2] Culture is a very broad concept and has many facets, but in the discussion on globalization, Steger means it to refer to “the symbolic construction, articulation, and dissemination of meaning.” Topics under this heading include discussion ...
Appadurai articulated a view of cultural activity known as the social imaginary, which is composed of the five dimensions of global cultural flows. He describes his articulation of the imaginary as: The image, the imagined, the imaginary – these are all terms that direct us to something critical and new in global cultural processes: the ...
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
In an essay published in 1952, Auerbach remarked that Goethe’s concept of “Weltliteratur [lit. World Literature]” had become increasingly inadequate, explaining the difficulty of a philologist from a single cultural tradition to be able to approach a world in which so many languages and so many cultural traditions interact."
Cross-cultural communication is a field of study investigating how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavor to communicate across cultures. Intercultural communication is a related field of study. [1] Cross-cultural deals with the comparison of different cultures.
Culture theory – seeks to define the heuristic concept of culture in operational and/or scientific terms. Human geography – social science that studies the world, its people, communities, and cultures with an emphasis on relations of and across space and place. Philosophy of culture; Psychology. Evolutionary psychology; Cultural psychology