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  2. Catchiness - Wikipedia

    en.wikipedia.org/wiki/Catchiness

    Catchiness is how easy it is for a song, tune, or phrase to be recalled. It is often taken into account when writing songs, catchphrases, advertising slogans, jingles etc. Alternatively, it can be defined as how difficult it is for one to forget it.

  3. Tagline - Wikipedia

    en.wikipedia.org/wiki/Tagline

    As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [a] or to reinforce and strengthen the audience's memory of a literary product.

  4. Advertising slogan - Wikipedia

    en.wikipedia.org/wiki/Advertising_slogan

    makes a simple, concise, [note 1] clearly defined, and appropriate statement; is either witty, or has a distinct "personality" [note 2] gives a credible impression of a brand or product [note 3] makes the consumer experience an emotion; or, creates a need or desire [note 4] is hard to forget—it adheres to one's memory [note 5]

  5. Slogan - Wikipedia

    en.wikipedia.org/wiki/Slogan

    The use of good adjectives makes for an effective slogan; when adjectives are paired with describing nouns, they help bring the meaning of the message out through the words. [12] When a slogan is used for advertising purposes its goal is to sell the product or service to as many consumers through the message and information a slogan provides. [13]

  6. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing ...

  7. Jingle - Wikipedia

    en.wikipedia.org/wiki/Jingle

    A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding.A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.

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