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The lyrics were rewritten by the songwriters—together with US advertising executive Bill Backer and US songwriter Billy Davis—as a jingle for The Coca-Cola Company's advertising agency, McCann Erickson, to become "Buy the World a Coke" in the 1971 "Hilltop" television commercial for Coca-Cola and sung by the Hillside Singers. [4] "Buy the ...
The Hillside Singers were an American folk pop group. The ensemble was created by advertising agency McCann Erickson to sing in a television commercial. McCann Erickson had written the jingle "I'd Like to Teach the World to Sing (In Perfect Harmony)" for Coca-Cola, and had sought to have The New Seekers sing it, but that group could not fit the project into their schedule and turned it down.
"Country Sunshine" is a song co-written and recorded by American country music artist Dottie West. It was both a Coca-Cola ad jingle and a single. The song was co-written by West, along with Billy Davis and Dianne Whiles. Its popularity as a commercial jingle led to its single release by RCA Victor in 1973. The single became among West's ...
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Coca-Cola "Hilltop" Several teenagers from around the globe sing on top of a hill in Italy while holding bottles of Coke. The jingle sung in the ad ("Buy the World a Coke") was later adapted to a full-length song (removing the Coca-Cola references) twice, becoming a hit song. Tire Goodyear "Radial Tire"
William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive. [1] [2] He is remembered for creating the Coca-Cola slogans "Things go better with Coke" and "the real thing", and the Miller Lite slogans "everything you ever wanted in a beer, and less" and "Miller Time". [3]
He eventually rose to Senior Vice-President and Music Director. While at McCann-Erickson, Davis's primary client was The Coca-Cola Company , for which he produced the famous jingle " I'd Like to Teach the World to Sing (In Perfect Harmony) ", used in a 1971 Coca-Cola television advertisement.
Prolific commercial and music video director Joe Pytka, who directed the original Pepsi spot, tells Yahoo Entertainment that many people have reached out to him about the reimagining. "Some people ...