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In California, because talent agencies are working with lucrative contracts, the agencies must be licensed under special sections of the California Labor Code, which defines an agent as a "person or corporation who engages in the occupation of procuring, offering, promising, or attempting to procure employment for an artist or artists." [1]
The Association of Talent Agents (ATA) is a non-profit trade association representing talent agencies in the United States entertainment industry. ATA agencies represent the vast majority of artists working in the field, including actors, directors, writers, and other artists in film, stage, television, radio, commercial, literary work, and other entertainment enterprises.
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A talent agency is a company that represents actors, authors, musicians, models, athletes, writers, dancers, and other professionals in various industries.Talent agencies specialize, either by creating departments within the agency or developing entire agencies that primarily or wholly represent one specialty.
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Most films use either a casting agency or a casting director to find actors to match the roles in the film, apart from the lead actors, who are often chosen by directors and producers. [13] The job of a casting director is to know a lot about a lot of actors, so that they can advise and present to the director the best of the available talent.