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A 2020 published theory suggests that judged usability (i.e., the extent to which a consideration featured in the message is deemed usable for a given subsequent judgment) may be an important mediator of cognitive media effects like framing, agenda setting, and priming.
Framing theory and frame analysis is a broad theoretical approach that has been used in communication studies, news (Johnson-Cartee, 1995), politics, and social movements among other applications. "Framing is the process by which a communication source, such as a news organization, defines and constructs a political issue or public controversy ...
Jim A. Kuypers is an American scholar and consultant specializing in communication studies. [1] A professor at Virginia Tech, he has written on the news media, rhetorical criticism and presidential rhetoric, and is particularly known for his work in political communication which explores the qualitative aspects of framing analysis and its relationship to presidential communication and news ...
The priming theory states that media images stimulate related thoughts in the minds of audience members. [1]Grounded in cognitive psychology, the theory of media priming is derived from the associative network model of human memory, in which an idea or concept is stored as a node in the network and is related to other ideas or concepts by semantic paths.
Agenda-setting theory was formally developed by Maxwell McCombs and Donald Lewis Shaw in a study on the 1968 presidential election deemed "the Chapel Hill study". McCombs and Shaw demonstrated a strong correlation between one hundred Chapel Hill residents' thought on what was the most important election issue and what the local news media reported was the most important issue.
Hallin's spheres is a theory of news reporting and its rhetorical framing posited by journalism historian Daniel C. Hallin in his 1986 book The Uncensored War to explain the news coverage of the Vietnam War. [1] Hallin divides the world of political discourse into three concentric spheres: consensus, legitimate controversy, and deviance.
Gatekeeping is a process by which information is filtered to the public by the media. According to Pamela Shoemaker and Tim Vos, gatekeeping is the "process of culling and crafting countless bits of information into the limited number of messages that reach people every day, and it is the center of the media's role in modern public life.
Cultivation theory argues that media can shape our perceptions of reality by presenting a consistent and repetitive message over time. [5] It suggests that heavy exposure to media, particularly television, can lead to a "cultivation" of a particular set of beliefs. Cultivation theory was proposed by George Gerbner in the 1960s. [6]