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Appeal to higher loyalties. The offender claims the offence is justified by a higher law or higher loyalty such as friendship. [2] These five methods of neutralization generally manifest themselves in the form of arguments, such as: "It wasn't my fault" "It wasn't a big deal. They could afford the loss" "They had it coming"
The appeal to loyalty is a logical fallacy committed when the premise of an argument uses a perceived need for loyalty of some sort to distract from the issue being discussed. [1] Example B questions A's statement of x. Anyone who questions A is disloyal. Therefore, B is wrong.
“A healthy loyalty is not passive and complacent, but active and critical.” — Harold Laski “Unless you can find some sort of loyalty, you cannot find unity and peace in your active living.”
Increased customer retention and loyalty makes the employees' jobs easier and more satisfying. In turn, happy employees feed back into higher customer satisfaction in a virtuous circle. For this final link to hold, the relationship must be profitable. Striving to maintain the loyalty of unprofitable customers is not a viable business model.
Loyalty is a devotion to a country, philosophy, group, or person. [1] Philosophers disagree on what can be an object of loyalty, as some argue that loyalty is strictly interpersonal and only another human being can be the object of loyalty.
An appeal to advantage can also be a request from someone in a position of power to someone who is in a socially subordinate position; the request is specifically for the subordinate to perform an act contrary to the subordinate's wishes, such that the subordinate is forced to commit the act in order to satisfy a more significant need. The ...
Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...
For instance, the appeal to poverty is the fallacy of thinking that someone is more likely to be correct because they are poor. [25] When an argument holds that a conclusion is likely to be true precisely because the one who holds or is presenting it lacks authority, it is an "appeal to the common man". [26]