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Using Seiko's own family of movements but with modern styling designed to appeal to younger customers, Alba watches are primarily aimed at Asian and Middle Eastern markets in the hope of creating long-term loyalty to the Seiko group as these customers' purchasing power increases. [3] The word 'Alba' translates to 'dawn' in Italian, and Spanish. [4]
In 2006, Seiko launched the world's first wristwatch based on microcapsule E-ink technology. This watch was the first Seiko watch to win an award at the Grand Prix de Genève for its innovative ability to bend the display part, in addition to providing more contrast and a wider viewing angle than conventional LCD displays. [5] [23]
Kinetic technology has also been used in some of Seiko's Pulsar and Lorus watches. As of 2007, Seiko has sold more than eight million automatic quartz watches. [2] The different calibres of Kinetic watches currently are relatively large and heavy, weighing in at 1/3 of a pound (150 grams) or more on many models.
The commercial introduction of the quartz watch in 1969 in the form of the Seiko Astron 35SQ, and in 1970 in the form of the Omega Beta 21 was a revolutionary improvement in watch technology. In place of a balance wheel, which oscillated at perhaps 5 or 6 beats per second, these devices used a quartz-crystal resonator , which vibrated at 8,192 ...
The Astron was unveiled in Tokyo on December 25, 1969, after ten years of research and development at Suwa Seikosha (currently named Seiko Epson), a manufacturing company of Seiko Group. Within one week 100 gold watches had been sold, at a retail price of 450,000 yen ( US$1,250 (equivalent to $10,386 in 2023)) each (at the time, equivalent to ...
2009 — Seiko Instruments becomes a wholly owned subsidiary of Seiko Holdings. 2020 — Seiko Precision transfers its business operations to Seiko Time Systems Inc. and Seiko Solutions Inc. and dissolves. 2020 — Seiko Instruments transfers its watch business (development and manufacturing of the Seiko timepieces) to Seiko Watch Corporation.