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Ecko Unltd. is a streetwear brand that was founded by Marc Ecko, an American fashion designer and entrepreneur, in 1993. The brand was originally established as a T-shirt company and quickly gained a following among hip-hop and urban culture enthusiasts. [1]
The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3] Phat Farm became a recognizable name in urban fashion and expanded its product offerings to include women's clothing as well. [4] In 2004, Phat Farm was sold to the Kellwood Company for a reported $140 million. [5]
A diverse range of people have worn A.K.O.O apparel including hip-hop star Big Boi. [8] Some prominent fans have even taken it a step further by aligning themselves and their projects with A.K.O.O. such as Hosea Chanchez [ 9 ] B.o.B , Curtis Granderson , [ 10 ] Carl Crawford , Travis Porter , Tristan Wilds , Meek Mill and Mickey Factz .
Akademiks (an intentional misspelling of "academics") is an American brand of streetwear clothing popular with devotees of hip hop music, art and fashion. The label was founded by two brothers, Donwan and Emmett Harrell, along with a group of partners.
FUBU (/ ˈ f uː b uː / ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
Pelle Pelle originated in the 1970s, when the hip-hop era gained prominence. A revolution in fashion took the form of comfort in baggy pants and loose clothing for MCs and breakdancers. Designer Marc Buchanan specialized in creating brightly colored, highly embellished leather jackets, and branched out to sportswear and other outerwear. [6]
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