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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
Tu is a British home brand fashion label from the supermarket Sainsbury's. It is the United Kingdom's third largest online clothing retailer and the United Kingdom's sixth largest clothing retailer by volume. [1] [2] Tu sells a wide range of clothing for men, women and children, with 3,000 lines sold through 400 Sainsbury's supermarkets. [3]
Casual chic (or chic casual) is a difficult term to define, but can perhaps best be described as "dressing down" in a stylish way. In 2007, the clothing retailer Marks & Spencer suggested that some of the elements of chic casual were skinny jeans, "longline, clingy jerseys", "statement" bags and chunky jewellery, slouchy sweaters and hoodies with comfortable flats.
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In 2018 Tesco began phasing out Everyday Value in favour of "tertiary brands" such as "Ms Molly's", "Hearty Food Co." and "Stockwell & Co.", in effect imitating what Aldi and Lidl do and reviving a previous attempt in 2009 known as 'Discount Brands at Tesco'. [4] In 2023 Tesco released a clothing range featuring the original Tesco Value branding.