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2. Emotional branding - Wikipedia

   en.wikipedia.org/wiki/Emotional_branding

   Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product ) that cannot ...

3. Pathos - Wikipedia

   en.wikipedia.org/wiki/Pathos

   For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.

4. Modes of persuasion - Wikipedia

   en.wikipedia.org/wiki/Modes_of_persuasion

   If both the advertisement made 40 years ago and the exact same advertisement made today contain the same speaker with the same credentials (ethos), and the same arguments with the same logic (logos), and they both appeal to the same emotions and the same values (pathos), but the reception is completely different, then what has changed is the ...

5. Transfer (propaganda) - Wikipedia

   en.wikipedia.org/wiki/Transfer_(propaganda)

   Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.

6. Appeal to emotion - Wikipedia

   en.wikipedia.org/wiki/Appeal_to_emotion

   The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...

7. Fear appeal - Wikipedia

   en.wikipedia.org/wiki/Fear_appeal

   Emotional tension is a key characteristic of drive theory. According to the theory, a threat that portrays the negative consequences of non-compliance to a recommended behavior is expected to create fear. In order to relieve the emotional tension of the threat, the "drive" state motivates behavior conduct that reduces the tension.

8. 97 Hilariously Accurate Memes That Explain History In A ... - AOL

   www.aol.com/lifestyle/97-hilariously-accurate...

   We’ve gathered some excellent, informative and downright hilarious examples of history memes. So get comfortable as you scroll t 97 Hilariously Accurate Memes That Explain History In A Way ...

9. Shock advertising - Wikipedia

   en.wikipedia.org/wiki/Shock_advertising

   Shock advertising is designed principally to break through the advertising “clutter” to capture attention and create buzz, and also to attract an audience to a certain brand or bring awareness to a certain public service issue, health issue, or cause (e.g., urging drivers to use their seatbelts, promoting STD prevention, bringing awareness ...