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FreeTrack can output head-tracking data to programs directly using its own open interface, as well as TrackIR, SimConnect and FSUIPC interfaces. Programs that support these interfaces are regarded as being FreeTrack-compatible. FreeTrack can also emulate mouse, keyboard, and joystick (via PPJoy) if a program does not support a direct interface.
Specifically, eye-tracking can be used to assess search efficiency, branding, online advertisements, navigation usability, overall design and many other site components. Analyses may target a prototype or competitor site in addition to the main client site. Eye-tracking is commonly used in a variety of different advertising media.
Mouse tracking (also known as cursor tracking) is the use of software to collect users' mouse cursor positions on the computer. [1] This goal is to automatically gather richer information about what people are doing, typically to improve the design of an interface. Often this is done on the Web and can supplement eye tracking in some situations.
[citation needed] Eye tracking is used by consumer retail businesses to assess the efficiency of store layouts, product placement, and advertising. Tobii's products can be embedded in PCs and XR headsets, as well as industrial applications and fields such as advanced driver monitoring, [ 6 ] consumer computing [ 7 ] [ 8 ] and gaming.
EyeGuide, Inc. is an American computer software and hardware company, located in Lubbock, Texas, United States, that currently designs and sells eye-controlled technologies for research and related markets. Previously, EyeGuide made the EyeGuide Tracker, an affordable and effective eye tracking device compatible for lab use.
The Eye Tribe [1] was a Danish startup company that produced eye tracking technology and was selling it to software developers for them to incorporate the eye tracking device into their applications and programs. The Eye Tribe's software allowed a user to direct a smart phone, tablet, or computer with just the look of an eye.
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FaceTrackNoIR, is an open-source and free head-tracking software which only requires a webcam and no infrared LEDs. OpenTrack, is an active open-source project combining many features of the products FreeTrack and FaceTrackNoIR. It Input sources and includes facial recognition, IR point tracking, paper marker tracking, and more.