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This enabled protein VLCD drinks such as Slim-Fast that provide fewer than 400 calories to avoid warnings by recommending that users "also eat one sensible meal each day". [32] In 1991, the Federal Trade Commission charged three liquid VLCD companies, Optifast, Medifast and Ultrafast, with deceptive advertising. The case was settled after the ...
Metrecal was a brand of low-calorie, powdered diet foods (to be mixed with water as a beverage) "containing the essential nutrients of protein, carbohydrate, fat, vitamins and minerals" introduced in the early 1960s by the Mead Johnson company, with the first variety going on the market on October 6, 1959, the same day as another Mead Johnson product, Enfamil. [1]
Meal replacements can be used to treat diabetes by maintaining weight loss. According to the American Diabetes Association (ADA), meal replacement products can be used once or twice a day, in lieu of regular meals, to maintain weight loss for individuals with diabetes. However, that weight loss can only be maintained as long as the individual ...
A health shake is a blended beverage intended to be healthful for one to consume and some are commercially marketed for that purpose. They are often consumed by sportspeople as part of a fitness diet or as a meal replacement (e.g., an instant breakfast). They have also been targeted towards those who have nutritional deficiencies as well as ...
Protein shakes, made from protein powder (center) and milk (left), are a common bodybuilding supplement. Bodybuilders may supplement their diets with protein for reasons of convenience, lower cost (relative to meat and fish products), ease of preparation, and to avoid the concurrent consumption of carbohydrates and fats. Additionally, some ...
A Soylent package, along with the powder and resulting drink. In January 2013, American software engineer Rob Rhinehart purchased 35 chemical ingredients—including potassium gluconate, calcium carbonate, monosodium phosphate, maltodextrin, and olive oil—all of which he deemed necessary for survival, based on his readings of biochemistry textbooks and U.S. government websites.