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Slip-ons are typically low, lace-less shoes. [1] The style which is most commonly seen, known as a loafer , slippers , or penny loafers in American culture, has a moccasin construction. One of the first designs was introduced in London by Wildsmith Shoes , called the Wildsmith Loafer. [ 2 ]
Once the shoes are on, the wearer presses their heel on the concealed disc linked to the laces by wires, and wearers can use a lever attached to the back of the shoe to release pressure and loosen the lace. In November 2014, the company started a kickstarter project to raise funds and sell the shoes. [14] [15]
A year later, the Soap Shoes Express was discontinued by HSL and liquidation for Soap Shoes began, with representatives from Heelys claiming to "just throw out" anything that was left over. Within a matter of five years, Heelys stock had sunk down to $2.25 per share and was sold to Sequential Brand Group for $63.2 million, taking the soap and ...
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