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The Lego Life magazine was a quarterly publication that promoted use of Lego products. It was aimed at children between the ages of five and thirteen. Launched in 2017 as the replacement for the Lego Club Magazine, it was produced in hard copy and digital versions. [10] In November 2024 the name was changed to simply Lego Magazine. [11]
Lego Life of George (stylized as LEGO Life of George) was a Lego theme that for the first time, combined standard Lego bricks with a mobile app (for iOS and Android). [2] [3] [4] The theme was first introduced in October 2011. It was eventually discontinued by the end of December 2013.
In 2017, Lego Club Magazine concluded with its final issue for January/February and was eventually rebranded as LEGO Life Magazine. The publication evolved through several formats over the years: Lego Magazine - Introduced in May/June 2002, this version, known as the PLAYbook, included comics, building ideas, and games.
In 1947, the Lego company was the first toy manufacturer in Denmark to purchase a plastic injection moulding machine, which was so expensive that it cost more than twice the previous year's profits. This transition into producing plastic toys was challenging for Christiansen, as he had spent his life working with wood.
The social media app Lego Life is launched. Lego MASTERS TV show airs for the first time; 2018 Lego celebrates the 40th anniversary of the Lego minifigure. Lego Wizarding World, a new name for the Lego Harry Potter theme, is re-introduced. Lego Unikitty! is introduced. Lego The Powerpuff Girls is introduced. Lego Overwatch is introduced.
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
The Lego Group (also known as Lego System A/S or formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
Logo used for Lego video games. Since 1995, numerous commercial video games based on Lego, the construction system produced by The Lego Group, have been released.Following the second game, Lego Island, developed and published by Mindscape, The Lego Group published games on its own with its Lego Media division, which was renamed Lego Software in 2000, and Lego Interactive in 2002.