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Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.
This model integrates these three areas to propose a holistic explanation for an individual's response to cognitive dissonance. It models an explanation of the dynamic structure of attitudes and the attitude change involved in cognitive dissonance theory. PCSP posits that beliefs impose constraints on other beliefs, and conditions can either ...
This perception of Franklin has been cited as an example within cognitive dissonance theory, which says that people change their attitudes or behavior to resolve tensions, or "dissonance", between their thoughts, attitudes, and actions. In the case of the Ben Franklin effect, the dissonance is between the subject's negative attitudes to the ...
Dissonance plays an important role in persuasion. To persuade people, you must cause them to experience dissonance, and then offer your proposal as a way to resolve the discomfort. Although there is no guarantee your audience will change their minds, the theory maintains that without dissonance, there can be no persuasion.
Cognitive dissonance – was originally based on the concept of cognitive consistency, but is now more related to self-concept theory. When people do something that violates their view of themselves, this causes an uncomfortable state of dissonance that motivates a change in either attitudes or behaviour (Festinger, 1957).
When an attitude is not consistent with an individual’s behavior it can lead to an attitude or behaviour change to reduce dissonance. For example a person who smokes but believes smoking is harmful may experience dissonance and as result try to change their attitude to “smoking isn’t that harmful” or they can change their behaviour by ...
In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider. [1] [2] It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one's values and beliefs over time.
In 1972, Bem proposed the self-perception theory of attitude change, [6] which proposes a different mechanism of change than that of Leon Festinger's cognitive dissonance theory. The two theories appear contradictory.