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American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
Twisted Whiskers is a design for greeting cards developed and licensed by American Greetings and Corus Entertainment created by Terrill Bohlar since 2001. It includes digitally modified photos of animals, creating a caricature. The series includes greeting cards, gift items, wrapping paper, notepads and holiday items.
Following the American Greetings deal, the company began earning $200 million in annual revenue. [ 1 ] [ 2 ] In 2012, American Greetings, which owns a 15% stake in Schurman Retail Group, appointed the company to manage Clintons retail stores in the U.K. [ 5 ] [ 10 ] The company operates over 400 retail stores in North America with brands ...
As of 2017, more than 160 million Maxine greeting cards have been sold. [30] The comic strip-style character, portrayed as an irascible older woman, was created by a Hallmark in-house artist, and in addition to greeting cards has been featured on t-shirts, coffee mugs, holiday ornaments, and other items.
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