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Dove is an American personal care brand owned by the Anglo-Dutch company Unilever. The products are sold in more than 150 countries and are offered for women , men , babies and children . Dove's logo is a silhouette profile of the brand's namesake bird .
This led to the Dove beauty bar, which Lever Brothers marketed as being less irritating to the skin than traditional soaps. [1] [2] Other brands Lamberti helped develop or improve include Wisk and Aim toothpaste. [1] Lamberti was an opponent of animal testing, and did not participate in that practice. [1]
Ingredients of cosmetic products are listed following International Nomenclature of Cosmetic Ingredients (INCI). These INCI names often differ greatly from systematic chemical nomenclature or from more common trivial names. The below tables are sorted as follows:
Aviance – beauty products; Axe – deodorant, shower gel, body spray (Lynx in the UK, Ireland and Australia) Ayush (India) Baby Dove – soaps, lotions, shower gels; Badedas – Bath & shower gels; Block & Glow (formerly Block & White) – brightening lotion (Philippines) Brisk – hair-styling products for men (Southeast Asia, North America)
The Dove Real Beauty campaign was conceived in 2004 during a three-year creative strategic research effort, conducted in partnership with three universities, led by Joah Santos. [4] The creative was conceived by Ogilvy Düsseldorf and London. [5] [6] [7] The original advertising research indicated that only 4% of women consider themselves ...
Ingredient names must comply by law with EU requirements by using INCI names. [8] The cosmetic regulation laws are enforceable for important consumer safety. For example, the ingredients are listed on the ingredient declaration for the purchaser to reduce the risk of an allergic reaction to an ingredient the user has had an allergy to before.
Inspired by market research that suggested only 4% of women describe themselves as beautiful (up from 2% in 2004), and around 54% believe that when it comes to how they look, they are their own worst beauty critic, Unilever's Dove brand has been conducting a marketing campaign called Dove Campaign for Real Beauty that aims to celebrate women's natural beauty since 2005. [2]
The original product was merged into the Charmin brand; Irving Tissue then acquired the trademark and re-introduced the brand on its own products. Salvo brand of detergent tablets which was sold from around 1958 up to circa February 8, 1974-1978 [22] [23] Spic and Span is owned by The Spic and Span Company, a division of Prestige Brands
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