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Customer success, also known as customer success management or client advocacy, is a business strategy focused on helping customers achieve their goals when using a product or service. It involves providing support and guidance to ensure customers get value from their investments.
Course content typically includes greeting the customer (either by phone or in person), questioning to understand the customer’s need or problem, listening, confirming understanding, responding with value, using positive language, eliminating jargon, concluding the phone or face-to-face interaction, dealing with angry customers, and the importance of body language and tone of voice.
MIT OpenCourseWare (MIT OCW) is an initiative of the Massachusetts Institute of Technology (MIT) to publish all of the educational materials from its undergraduate- and graduate-level courses online, freely and openly available to anyone, anywhere.
[6] [7] [8] The Customer Development concept emphasizes empirical research. [3] Customer development is the opposite of the “if we build it, they will come” [9] product development-centered strategy, which is full of risks and can ultimately be the downfall of a company. [7] [8] [9] The customer development method was created by Steve Blank ...
More and more companies establish Customer Success teams as separate from the traditional Sales team and task them with managing existing customer relations. This trend fuels demand for additional capabilities for a more holistic understanding of customer health, which is a limitation for many existing vendors in the space. [ 70 ]
This degree program also offers courses in corporate restructuring and international markets, giving students the skills they need to make financial decisions for a department or company as a whole.