Search results
Results From The WOW.Com Content Network
The next morning, she presented the slogan to her associates at N. W. Ayers. [4] Her associates were initially hesitant to use the slogan due to its strange grammar, but it eventually became one of the most recognized advertising slogans of its time. The slogan has been used in every De Beers ad since 1948 and continues to be used today. [2]
"Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
In the new advertisements, men and women appeared with "white eyes", and the slogan was adjusted to "Us Tareyton smokers would rather light than fight!" The two slogans would be used to sell the two separate variations until 1981, when market value declined. [citation needed] This slogan was the final one used for the Tareyton brand.
"Beechams Pills: Worth a guinea a box" slogan from August 1859. In August 1859, Thomas Beecham, founder of the British firm Beechams, created a slogan for Beecham's Pills: "Beechams Pills: Worth a guinea a box", which is considered to be the world's first advertising slogan, helping the company become a global brand. [5]
Public service advertising, non-commercial advertising, public interest advertising, cause marketing, and social marketing are different terms for (or aspects of) the use of sophisticated advertising and marketing communications techniques (generally associated with commercial enterprise) on behalf of non-commercial, public interest issues and ...
As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [ a ] or to reinforce and strengthen the audience's memory of a literary product .
Slogans are an essential part of any marketing or advertising campaign. Having a spokesman stand in front of a camera and talk about why a product tastes great is all well and good, but having an ...
It does exactly what it says on the tin" was originally an advertising slogan in the United Kingdom, which then became a common idiomatic phrase in that country. [1] [2] It colloquially means that the name of something is an accurate description of its qualities. It is akin to the previously existing phrases "by name and by nature" and "it ...