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Rochlen quit his job as a systems analyst and started his new company Surf Line Hawaii, Ltd. to make and sell his new product; its name, Jams, was a shortening of pajamas. [2] [3] Rochlen explained the name as "I thought of it. It's part of the word 'pajamas,' of course, and it was what I wanted – short, quick, jargon, hip, young, one-syllable."
Kahala is a manufacturer of aloha shirts founded in Honolulu, Hawai’i in 1936 by George Brangier and Nat Norfleet.Originally named Branfleet as a portmanteau of the founders' surnames, Kahala is the oldest currently operating apparel company in Hawai‘i. [1]
Surfwear is a popular style of casual clothing, inspired by surf culture. Many surf-related brand names originated as cottage industry, supplying local surfers with boardshorts, wetsuits, surfboards or leashes, as well as other hardware. An early Australian surf fashion company was Kuta Lines, founded by Tony Brown after visiting Bali in 1973.
Having previously tried various businesses that failed (including a cookie company), the group decided to create a surf apparel brand, and named it "Maui & Sons." [3] The company's namesake is the Hawaiian island of Maui. [4] In 1989, Maui & Sons was sold to Richard Harrington. [5]
The name "aloha shirt" appeared later. By 1935 and 1936, the word aloha was being attached to various sorts of Hawaiian products, so calling the garments "aloha shirts" was hardly original. [12] The term aloha shirt first appeared in print in an advertisement for Musa-Shiya in the June 28, 1935 issue of The Honolulu Advertiser newspaper.
Originally known as surf trunks, later as Jams, and occasionally in British English as swim shorts, boardshorts are a style of male [1] and, more recently, female [2] summerwear. The name "boardshorts" is based on their use in aquatic sports that use a board, such as surfing .
Hawaiian singer wearing a muumuu and playing the ukulele The muumuu / ˈ m uː m uː / or muʻumuʻu ( Hawaiian pronunciation: [ˈmuʔuˈmuʔu] ) is a loose dress of Hawaiian origin. [ 1 ] Within the category of fashion known as aloha wear, the muumuu, like the aloha shirt , are often brilliantly colored with floral patterns of Polynesian motifs.