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Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
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Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
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According to a Gallup poll in September 2021, 45% of full-time U.S. employees worked from home, including 25% who worked from home all of the time and 20% who worked from home part of the time. 91% of those who work remotely (fully or partially) hoped to continue to do so after the pandemic. Among all workers, 54% believed that their company's ...