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In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2 ]
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
A valuation multiple [1] is simply an expression of market value of an asset relative to a key statistic that is assumed to relate to that value. To be useful, that statistic – whether earnings, cash flow or some other measure – must bear a logical relationship to the market value observed; to be seen, in fact, as the driver of that market value.
The firm typically looks to gain a competitive advantage through product innovation and/or brand marketing rather than efficiency. A focused strategy should target market segments that are less vulnerable to substitutes or where a competition is weakest to earn above-average return on investment.
Straight-through processing exists in numerous areas of financial services, such as payments processing. [2] [3] [4]Payments may be non-STP due to various reasons [5] such as missing information, information which is not in a machine "understandable" form (such as name and address rather than a code), or human-readable instructions, e.g.
For market price to equal market value, the market must be informationally efficient and rational expectations must prevail. Mocciaro Li Destri, Picone & Minà (2012) [2] have underscored the subtle but important difference between the firms’ capacity to create value through correct operational choices and valid strategies, on the one hand ...