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Women tended to wear lighter foundation in the 1970s, which greatly increased the market for skin care products. [13] Anti-aging products were also increasingly important. [13] Intensely colored blush carried over from the 1960s to the early 1970s. [13] Tube blush was also extremely popular. [13]
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Laura Geller New York Baked Balance-n-Brighten Color-Correcting Powder Foundation, Travel Size $20 $24 Save $4 The baked pigments are formulated to offer more coverage than typical powder foundations.
Schaeffer and Weiss-Fischmann partnered with R. Eric Montgomery, a biochemist, and created an acrylic system that Schaeffer sold door-to-door to local nail salons. They closed the dental sales and focused entirely on nail products changing the name to OPI Products Inc. In 1989, OPI expanded its portfolio to nail lacquers and later other products.
To this point, the brand had remained a regional product of New England; [5] soon after its purchase, Himmel began a national marketing campaign which saw sales increase by over 70% annually. [ 6 ] [ 7 ] By 1995, Gold Bond was a US$27 million business, [ 7 ] and was sold to Chattem in April 1996 for $40 million.
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