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By 1997, there was a resultant change in the design direction of products, as set details were sacrificed for decreased building times (with fewer pieces) and increased playability features, but this shift drew mixed reception from hardcore Lego fans used to the meticulous construction required of "classic era" sets of the 1980s to mid-1990s.
1990 Lego Model Team sets are released. Lego is one of the top 10 toy companies of 1990. Forestman is discontinued. The Blacktron I and Futuron themes are discontinued. Space Police I is discontinued. M:Tron, a sub-line of Lego Space is introduced. Lego Malaysia is established. The Duplo Zoo is launched.
The changes to Lego's set design direction, not just in Lego Pirates but also across their other product lines, have been attributed to the Lego Group's retiring of many LEGO Designers who had created the sets from the late 1970s to the early 1990s, replacing them with 30 'innovators' who graduated from the European design colleges around ...
Six new "Bluey"-themed LEGO sets will make a 2025 debut across the LEGO 4+ and LEGO DUPLO brands, according to a company news release. The LEGO "Bluey" toys will be unveiled in the spring.
Lego keeps building on its lead versus toy rivals. The maker of the iconic Lego brick reported Wednesday that first-half revenue rose 13% year over year to 31 billion Danish kroner ($4.64 billion).
Electric motors for Lego sets Lego 2007–2020 Lego Power Miners: Mining and underground monsters Lego 2009–2010 Lego The Powerpuff Girls [86] The Powerpuff Girls (2016 TV series) Cartoon Network: 2018 Lego Primo Lego sets designed for babies: Lego 1995–1999 Lego Prince of Persia: The Sands of Time: Prince of Persia: The Sands of Time: Disney,
The Forestmen theme was introduced in 1987 when Lego Castle released the first Forestmen set Camouflaged Outpost (set 6066). In 1988, Forestmen's Hideout (set 6054) was released, followed by Forestmen's River Fortress (set 6077) in 1989 and Forestmen's Crossing (set 6071) in 1990.
Lego products had previously been marketed towards both boys and girls as far back as 1958, when Town Plan toy sets featured images of boys and girls on the boxes. However, it was not until 1971, with the release of Living Room set (260) and Complete Kitchen set (261), that Lego products were marketed specifically to girls.