When.com Web Search

Search results

  1. Results From The WOW.Com Content Network
  2. Category development index (marketing) - Wikipedia

    en.wikipedia.org/wiki/Category_development_index...

    The category development index (CDI) measures the sales performance of a category of goods or services in a specific group, compared with its average performance among all consumers. [1] By definition, CDI measures the sales strength of a particular product category within a specific market (e.g., soft drinks in 10–50 year olds).

  3. All-commodity volume - Wikipedia

    en.wikipedia.org/wiki/All-commodity_volume

    All-commodity volume (ACV) is a weighted measure of product availability, or distribution, based on total store sales. In other words, ACV is the percentage of sales in all categories that are generated by the stores that stock a given brand (again, at least one SKU of that brand) (note: ACV can be expressed as a percentage or as a dollar value (total sales of stores carrying brand).

  4. Category management - Wikipedia

    en.wikipedia.org/wiki/Category_management

    The industry standard model for category management in retail is the 8-step process, or 8-step cycle developed by the Partnering Group. [11] The eight steps are shown in the adjacent diagram; they are : Define the category (i.e. what products are included/excluded). Define the role of the category within the retailer. Assess the current ...

  5. Product category volume - Wikipedia

    en.wikipedia.org/wiki/Product_category_volume

    Product category volume measures a firm's ability to convey a product to its customers in terms of total category sales among outlets carrying the brand. It helps marketers understand whether a given product is gaining distribution in outlets where customers look for its category, as opposed to simply high-traffic stores where the product may ...

  6. Sales (accounting) - Wikipedia

    en.wikipedia.org/wiki/Sales_(accounting)

    Gross sales are the sum of all sales during a time period. Net sales are gross sales minus sales returns, sales allowances, and sales discounts. Gross sales do not normally appear on an income statement. The sales figures reported on an income statement are net sales. [4] sales returns are refunds to customers for returned merchandise / credit ...

  7. Brand development index - Wikipedia

    en.wikipedia.org/wiki/Brand_Development_Index

    [Total brand sales (#) ÷ Total households (#)] Note: Although defined here with respect to households, these indexes could also be calculated for customers, accounts, businesses, or other entities. [1] For example, one might hypothesize that sales per capita of Ben & Jerry's brand ice cream would be greater in the brand's home state, Vermont ...

  8. Numeric distribution - Wikipedia

    en.wikipedia.org/wiki/Numeric_distribution

    It is defined as the percentage of stores that stock a given brand or SKU, within the universe of stores in the relevant market. Distribution metrics quantify the availability of products sold through retailers, usually as a percentage of all potential outlets. Often, outlets are weighted by their share of category sales or “all commodity ...

  9. Category:Sales - Wikipedia

    en.wikipedia.org/wiki/Category:Sales

    This category has the following 11 subcategories, out of 11 total. B. Bookselling (13 C, 34 P) D. Drug marketing and sales (2 C, 14 P) F. ... Pages in category "Sales"