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A view-through rate (VTR), measures the number of post-impression response or viewthrough from display media impressions viewed during and following an online advertising campaign. Such post-exposure behavior can be expressed in site visits, on-site events, conversions occurring at one or more Websites or potentially offline:
Using AOL Calendar lets you keep track of your schedule with just a few clicks of a mouse. While accessing your calendar online gives you instant access to appointments and events, sometimes a physical copy of your calendar is needed. To print your calendar, just use the print functionality built into your browser.
An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not taken into account. [ 1 ] Each time an ad is fetched, it is counted as one impression.
Social media management software (SMMS) is an application program or software that facilitates an organization's ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, support customer interaction, audit or document social marketing initiatives and ...
Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including blogs, news, video, white papers, e-books, infographics, case studies, how-to guides and more.
The Internet Calendaring and Scheduling Core Object Specification (iCalendar) is a media type which allows users to store and exchange calendaring and scheduling information such as events, to-dos, journal entries, and free/busy information, [1] and together with its associated standards has been a cornerstone of the standardization and interoperability of digital calendars across different ...