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Early call for 2024 word of the year: TikTok brain. It’s the phenomenon that’s essentially the turbo-charged version of what previous generations shrugged off as “having a short attention ...
In a 2023 study from King’s College London, 49 per cent of participants said they feel like their attention span is shorter than it used to be, with 47 per cent claiming that “deep thinking ...
Additionally, she says stress hormones play a significant role in attention span regulation. When too much stress causes these hormones to increase, we go from thoughtful and goal-oriented to ...
The BBC describes the research published in the peer-reviewed science journal PLoS ONE: "A research team led by Hao Lei of the Chinese Academy of Sciences in Wuhan carried out brain scans of 35 men and women aged between 14 and 21.
TikTok executives and representatives have noted and made aware to advertisers on the platform that users have poor attention spans. The company's survey reported that nearly 50% of social media users find it stressful to watch a video longer than a minute and a third of users watch videos at double speed.
A 2023 study of teenagers found that TikTok content influences both short term food decisions, such as trying a new food item or recipe, as well as long term food decisions, like dietary adjustments. [20] TikTok has also led to an increase in custom orders at restaurants, known on the platform as menu hacks.
The average human attention span has dwindled to 47 seconds, but experts argue it’s not your fault. There are ways to increase your ability to focus. Here’s how.
Sludge content (also known as content sludge and overstimulation videos [1]) is a genre of split-screen video on the social media platform TikTok.. Characteristic of sludge content is unrelated, attention-grabbing side content, meant to increase viewer retention. [2]